Responsibilities
- Develop, implement, and evaluate brand strategies to ensure the company brand is well-positioned in the market.
- Ensure consistency in messaging and visual identity across all communication channels.
- Design, manage, and evaluate marketing campaigns across online and offline channels.
- Collaborate with internal teams and external partners (e.g., agencies, vendors) to execute campaigns effectively.
- Track the performance of campaigns and adjust strategies as needed to optimize results.
- Analyze campaign results and provide recommendations for improvement.
- Conduct market research to understand consumer behavior, industry trends, and competitors.
- Identify new opportunities for product innovation and brand expansion.
- Collaborate with product, sales, and operations teams to ensure brand strategy aligns with business objectives.
- Coordinate with the design team to ensure visual branding matches the company's strategy and vision.
- Manage marketing budgets related to brand development and promotion.
- Monitor expenditures to ensure costs are in line with the approved budget.
- Track brand performance across various platforms, including social media, customer reviews, and other media.
- Address issues related to brand reputation and take necessary actions to maintain a positive image.
- Develop product launch strategies and ensure the products are well-received in the market.
- Work closely with the product development team to ensure innovation aligns with the brand’s positioning.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business Management, or a related field.
- Minimum of 3-5 years of experience in brand management, especially in the F&B or retail industry.
- Deep understanding of brand strategy and marketing.
- Strong analytical and strategic thinking abilities.
- Creative with excellent communication skills.
- Ability to work with multiple teams and in a dynamic environment.
- Strong project management and organizational skills.
- Experience with marketing analytics tools and social media platforms.
- Familiarity with campaign management software such as Google Analytics, Facebook Ads Manager, etc.
Jenis Pekerjaan: Penuh Waktu