As a critical stakeholder of the commercial director, you will work closely with Channel managers / KAMs team bringing a customer centric view to the forecast.
ROLE CORE
- Support & challenge, and strategize forecast construction.
- Own the business planning processes and foster a multi functional collaboration by coordinating the monthly and yearly business planning cycles.
- Bring a customer centric view to the forecast and guarantee the quality of commercial forecast.
- Anticipate risks and opportunities. Ensure consistency with the trend or flag gaps.
- Articulate KAMs, Supply, Finance towards optimized sales planning (The Way We Plan).
- Responsible for best-in-class foundation for FA and Bias at the customer level.
- Lead and embed the business planning processes.
- Foster a multi functional collaboration and alignment.
- Guarantee the quality of O+O commercial forecast (offline & online).
- Ensure that the promo forecast in units is always up to date along with the promo investment.
- Anticipate risks and opportunities. Ensure consistency with the trend or flag gaps.
- Articulate KAMs, Supply, Finance towards optimized sales planning (TWWP).
- Build a promo library and consolidate the promo plan.
- Support the construction of the unit forecast for the customer, but understand and diagnose the value forecast.
- Challenge & strategize the longer term forecast.
- Capture S/T impact to sales forecast, ensuring buy-in profile accuracy, reflecting cannibalization and seasonality trends, also by working closely with CSC.
- Collaboration with the Customer to ensure alignment on promotional forecasts.
- Promotion Planning: Promotion quantities and promotion plans.
- Launch planning: Launch is a shared accountability between Business Planning and Marketing, with Business Planning accountable for Launch Pipe Sizing.
- Risks & Opportunities Identification: Strategic R&O insights fed by commercial forecast to enrich forecast cycle.