Responsibilities
About the team Global E-commerce Search: Our team is responsible for the US eCommerce search product, including making search strategies and search front-end interaction design. We focus on increasing income and creating a good e-commerce ecosystem. Purpose of the Role This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market Responsibilities: - Create campaign framework: Define campaign target and timeline, propose campaign theme/KSP, setting overall target and budget, derive target and delegate into the right PICs - Market and competition analysis: continuous tracking on market trends, competitors activity, input from sellers & buyers, best practice learning from other countries/regions teams to build information library and tackle on new growth opportunities - Insights creation: Combine internal data, market research, seller/buyers input to create meaningful insights that can be a new potential growth lever or driving better efficiency - Cross-functional Collaboration: Act as the center of expertise to collaborate with different teams such as Marketing Team (Branding/Media), and IP Campaigns and other XFN (including R&D tech) to co-develop cohesive and effective campaigns.
Qualifications
Minimum Qualifications: - Minimum of 4 years in growth/demand, S&P, or consulting. Ideally, have experience in forecasting/building projections and campaign planning - Self driven: can work in an ambiguous environment and navigate through it, can self motivate, and are able to work under pressure with tight deadlines for projects - Strong interpersonal skill and has a positive attitude when dealing with setbacks. Although independence is a must, the ability to work within a team is also a requirement Preferred Qualifications: - Project Management: Excellent project management and execution skills, capable of managing multiple projects simultaneously, including timeline creation, budget management, and team coordination. - Communication Skills: Strong communication skills (fluently in English) to effectively convey marketing plans and strategies to internal and external stakeholders. - Analytical Skills: Proficient in analyzing data and metrics to measure marketing campaign success and build learning iterations for continuous improvement - Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including ID teams (Marketing, Creators, Merchants, PR, GR, CSR, Legal, fintech, logistics, industry team) and Regional Team (Marketing, Product) - Attention to Detail: Keen eye for detail to ensure all marketing materials are accurate, campaign materials setup in timely manners, and error-free execution. - Continuous Learning: Commitment to ongoing learning and staying up-to-date with the latest marketing trends and best practices.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.