ROLE SUMMARY
Reporting to the Marketing Lead – Oncology & Internal Medicine, the Country Brand Manager is accountable for planning, leading and implementing marketing strategies and tactics for current and new product launch. The CBM owns the budget and execution of programs in accordance with strategic direction of brand leveraging on omnichannel approach. CBM is responsible for driving financial performance and management of franchise A&P, identify market opportunities, and actions designed to increase market share and prepare the market launches. Part of the responsibilities, the CBM gathers and articulates HCPs and patient insights collaborating effectively with cross functional team members to execute strategic planning in different brand life cycle, in line with Pfizer’s purpose to drive patient access to treatment. Ensure maximization of financial and human resources consistent with local and global asset/portfolio strategies.
ROLE RESPONSIBILITIES
- Accountable for the strategic plan that maximizes patient impact and delivers against financial objectives for the category or business segment end-to-end. This will include the existing portfolio and launch preparations for new assets or indication, if any
- Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences leveraging on omnichannel approach to meet local market needs.
- Leads the cross functional brand/category team and is accountable for its effectiveness and performance
- Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
- Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
- Accountable for developing the organizational capabilities necessary to execute the strategic plan.
- Responsible for the P&L of the brands / portfolio, including revenue and forecasts.
- Leading the development of the strategic trademark plan and align recommendations with the global team and executive management.
- Identify new market opportunities by reviewing research, creating studies, analyzing investments, and global alignment with the company directives.
- Define priorities in the development of new projects and launch of new products, defining responsibilities, objectives and deadlines.
- Direct and follow up the interface with the various areas of the company, such as: plant, sales force, regulatory, market intelligence, medical, legal, finance, etc. in order to inform, seek and/or solve issues relating to products that may be under its responsibility.
- Operate independently within defined guidelines and comply with industry Code of Conduct and Country annex (SOP).
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.