Responsibilities
Digital Marketing Strategy & Execution:
- Develop, implement, and manage comprehensive digital marketing strategies encompassing SEO/SEM, social media, email marketing, content marketing, and paid advertising.
- Plan and execute campaigns across various digital channels, ensuring alignment with overall marketing objectives and brand guidelines.
Social Media Management:
- Oversee the company's social media presence, including strategy development, content planning, execution, community engagement, and performance analysis across relevant platforms.
Website Management:
- Manage the company website, including content updates, SEO optimization, user experience improvements, performance monitoring, and analytics reporting.
- Work with developers or agencies as needed for technical enhancements.
Digital Advertising:
- Plan, execute, and evaluate paid advertising campaigns (e.g., Google Ads, Social Media Ads, Display Ads), managing budgets and optimizing for ROI.
- Monitor campaign performance, analyze results, and provide actionable insights.
Performance Analysis & Reporting:
- Define key performance indicators (KPIs) for all digital marketing efforts.
- Track, measure, and report on the performance of all digital marketing campaigns against goals (ROI, KPIs).
- Provide regular reports with insights, analysis, and recommendations to the Head of Marketing.
Target Achievement & Trend Monitoring:
- Drive efforts to achieve specific digital marketing targets (e.g., traffic, leads, conversion rates).
- Stay consistently updated on the latest trends, technologies, and best practices in digital marketing, and social media.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
- Minimum of 3 years of proven, hands-on experience in digital marketing.
- Demonstrated experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Experience in setting up and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
- Proficiency in understanding and analyzing performance marketing metrics (CPA, CPC, ROAS, Conversion Rate, etc.).
- Digitally savvy with a strong grasp of current online marketing tools and strategies.
- Excellent analytical skills and data-driven thinking.
- Ability to work in an agile manner, adapting quickly to changing priorities and market trends.
- Strong communication and reporting skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Jenis Pekerjaan: Penuh Waktu