About the Challenge
Are you a strategic marketer with a deep understanding of consumer behavior and a flair for creating memorable brand experiences? Do you thrive in fast-paced environments and love the challenge of driving foot traffic, tenant satisfaction, and brand visibility for a dynamic retail space?
We are looking for a Marketing & Branding Manager to lead and execute end-to-end marketing initiatives for our shopping mall. You will play a key role in positioning the mall as a vibrant destination through innovative campaigns, strong branding, and effective tenant collaboration.
Requirements:
Hold a Bachelor’s degree in Marketing, Communications, Business, or a related field from a reputable university.
Have at least 5 years of experience in retail marketing, preferably within shopping mall or retail property management.
Demonstrate strong skills in strategic branding, campaign planning, and event-based promotions.
Excellent interpersonal and communication skills, with the ability to work closely with tenants, agencies, and cross-functional teams.
Proven ability to manage multiple projects and marketing channels (offline and online), from ideation to execution.
Responsibilities:
Design and execute integrated marketing & branding strategies that enhance the mall’s positioning, increase footfall, and support tenant sales growth.
Lead the planning and implementation of seasonal campaigns, tenant collaborations, and customer engagement programs.
Conduct market analysis and competitive benchmarking to inform marketing direction and identify new opportunities.
Oversee the production and distribution of marketing collaterals including digital assets, social media content, in-mall signage, and event branding.
Evaluate the effectiveness of campaigns and events through metrics and feedback, continuously optimizing strategies for better performance.
Our selection procedure in a nutshell
Our interview process is straightforward—just a few conversations with HR, our Users, and the CEO. If you're ready to join our motivated and vibrant team, simply click the 'Apply for Position' button to send your application. We can't wait to hear from you!
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