• Develop plan to execute and monitor the implementation of brand initiatives.

• Help to create and as well execute the marketing plan to increase the brand identity, brand awareness, and performance.

• Identify opportunities for our brand.

• Do consumer research and stay up to date on market trends.

• Lead brainstorming sessions with other stakeholders.

• Prepare a promotion shoot by looking for models, venues, budgeting and concepts.

• Actively handle Prodia social media to create viral content & promotion.

• Cooperate and build relationships with various organizations/ institutions/ companies/ media/ influencers, and other parties in supporting the implementation of marketing communication activities and increasing the number of potential customers and getting free news.

• Analyzing and compiling a proposed corporate communication program plan through external media in accordance with the aim of achieving the highest share of voice in the laboratory service industry

• Handle Prodia's internal magazines.

• Minimum Qualifications: Bachelor's degree in any major with 3 years’ experience in marketing communication, marketing strategy, and branding or similar role.
• Time and management skills, ability to work on multiple projects, and meet tight deadlines.
• A strategic thinker with strong research skills, analytical and problem-solving mindset.
• Creativity and an ability to produce innovative and original ideas, not afraid to try new things.

Laboratorium Klinik Prodia didirikan pertama kali di Solo, Jawa Tengah, pada tanggal 7 Mei 1973 oleh beberapa orang idealis berlatar belakang pendidikan farmasi. Sejak awal, Drs. Andi Wijaya, MBA, PhD. beserta seluruh pendiri lainnya tetap menjaga komitmen untuk mempersembahkan hasil pemeriksaan terbaik dengan layanan sepenuh hati. Komitmen itulah yang mengantarkan Prodia menjadi Laboratorium Klinik terbaik dan terbesar di Indonesia seperti sekarang ini serta menjadi pusat rujukan nasional. Sejak 2012, Prodia merupakan satu-satunya laboratorium klinik di Indonesia dengan akreditasi College of American Pathologists (CAP) sehingga kualitas hasil pemeriksaan dari Prodia sejajar dengan laboratorium internasional. Visi: 1. Layanan Kesehatan Terpercaya menunjang Pengobatan Generasi Baru (Transforming toward reliable Next Generation Health Care) 2. Sebagai "Center of Excellence" Misi: 1. Untuk DIAgnosa lebih baik 2. Untuk si DIA yang bergabung dengan Prodia