Product Manager, Interventional Cardiology
Job Summary
Support the franchise in developing and implementing marketing programs in-country in line with defined marketing plans and budgets, conduct investigative research to assess brand image, market share and growth opportunities, implement product launches, and support sales team with training and tracking effectiveness of marketing programs against set goals.
Key Responsibilities
Planning and Analysis:
- Maintain product forecast, including inventory analysis.
- Develop operational product launch strategies – identify product roll-out strategy.
- Franchise/product responsibility for developing competitive strategy and product analysis.
- Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
- Understand how product profit/loss is impacted by consignment plans, national contracts, etc.
- Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
- Develop and implement pricing strategies that enhance profitability and competitive positioning
- Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.)
Market Development:
- Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities.
- Create and manage Physician training programs, Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
- Develop creative approaches to market existing/new products.
- Assist in creating reimbursement strategies
Product / Market Management:
- Be responsible for both consumable and capital equipment
- Be responsible for developing, coordinating and executing training for local sales forcce
- Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution
- Help the local franchises sales force with active field support
- Actively participate in local sales meetings
- Participate in main customer events; Develop and implement launch strategies, including launch package.
Product Development:
- Communicate market needs to regional marketing teams
- Conduct continuous product evaluations and providing feedback to the regional marketing teams; Contribute to prioritization input for new product development
Building and Maintaining Relationships:
- Establish relationships with key thought leaders in the field;
- Identify key Physician champions for franchise;
- Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
- Responsible for developing and maintaining regional key opinion registers;
- Assist in coordinating Physician symposiums.
Qualification and Experience
- At least a bachelor’s in business administration, Marketing, or related field.
- Minimum of two years of sales and marketing experience with focus on Medical Devices, Healthcare business or Pharmaceutical.
- IC: Doctors training support, Patient and doctor awareness of disease and procedure
- Good Medical Devices product management experience would be an advantage.
- Strong leadership with results-driven mindset and excellent communication skill.
- Proactive with good interpersonal skills and good problem solving.
- Excellent English proficiency and computer literature.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!