We are looking for a Product Marketing Lead to help us craft a story behind the product and translate this as a clear messaging to our audience. You need to be a deep thinker and empathetic to connect with the different segments of our users and create stories that will resonate with them.
For this role, you need to be a strong project manager to be able to translate data and insights into interesting creative marketing strategies and messages that can attract attention. This needs strong collaboration across multiple teams in order to be executed well.
You will be the focal point that pulls all the strings to make it happen.
Responsibilities:
- Understand the company products
- Understand. Connect. Resonate with the users
- Lead the marketing team to generate strong momentum ahead of new product launches
- Translate benefits of the users into stories and use cases
- Build on product messaging that sets new products apart from others in the market to give them a unique selling point
- Craft compelling stories and messages around the benefits of the users for the different target audience
- Understand how to connect and attract users across the different funnel
- Follow and analyze market trends to position products* Develop product marketing strategies (pricing, advertising, product launching)
- Project management across various teams (investment research, creative, content, digital ads, product) to execute strategies
- Test marketing product features, releases, and ad copy
- Track and evaluate performance using relevant KPIs and feedback from existing and prospective customer
- Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
- Plan and participate in the launch of new services and products which involve several different departments
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
- Focus on implementing program that consistently generate new, high quality leads for our company
Requirements
- Proven Project Management & Prioritization skills
- Proven track record in managing product and or customer lifecycle marketing.
- Proven ability to turn data and insights into marketing strategies and messages
- Multi-tasking, self-drive, and strong entrepreneurial skills in maneuvering a data-driven decision within ambiguity.
- Budget management skills with ruthless prioritization to optimize measurement of return on investment
- Ability to write compelling stories and ad copy
- Strong empathy and understanding of how customers will react to stimuli
- Customer obsessed
- Ability to thrive in ambiguity
- Having strategic thinking skills, analytical mind, creativity, and strong quantitative skills
- High cognitive aptitude and critical thinker
- Interest in stock investing
- Familiarity with online marketing metrics and key performance metrics
- Deep understanding of the digital marketing landscape and marketing programs at scale
Benefits
- Supportive teammates
- Health insurance benefits
- Self development activities that support careers
- Broaden your knowledge in financial investment