Senior Manager, Category & Brand Partnerships

Company Description

About Grab and our workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits to build excellence while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know The Team

The Retail Center of Excellence (COE) is a dynamic regional team at the heart of GrabMart's strategy. Our mission is to enhance our customers' daily shopping experience and build a sustainable business model for the future. A key part of this strategy involves partnering with leading brands to create value for our customers and partners alike. You'll be joining a high-impact team that is building a new, sustainable revenue pillar for Grab.

Job Description

Get to Know The Role

As the Senior Manager, Category & Brand Partnerships, you will be the go-to subject matter expert for GrabMart's brand partnership strategy. Your core mission is to develop scalable commercial solutions and an integrated partnership model that empowers our frontline sales and account teams. While you will engage with brands to gather insights and steer strategy, this role is a strategic enabler that bridges commercial vision, product innovation, and executional excellence. You will report to the Head of Retail and play a foundational role in shaping business capability for Grab.

The Critical Tasks You Will Perform

• Develop the Commercial Strategy: Design and execute the regional strategy for brand partnerships, establishing yourself as the internal subject matter expert on FMCG brand activation.
• Enable FMCG Partnerships: Act as the strategic lead for our FMCG partners, working closely with internal sales and account management teams to drive commercial discussions and build mutually beneficial partnerships.
• Define Product Requirements: Collaborate closely with product and technology teams to define the business requirements for our marketing toolkit, including self-serve platforms, reporting dashboards, and advanced advertising solutions.
• Enable Campaign Success: Oversee the internal strategy for the planning, execution, and performance tracking of brand-funded campaigns, ensuring we deliver value and meet partner objectives.
• Drive Commercial Reporting: Track, analyze, and report on the performance and overall impact of our brand partnership initiatives to leadership.
• Provide Market Intelligence: Stay at the forefront of trends in retail media, digital advertising, and FMCG marketing, acting as the go-to expert for the organization.

Qualifications

What Essential Skills You Will Need

• Significant (>7+years) experience in retailers, retail media, trade marketing, digital advertising, or brand management, ideally with deep exposure to or within the FMCG sector.
• A proven track record of developing and executing successful media sales or brand partnership strategies that drive revenue.
• Strong commercial acumen and negotiation skills, with experience empowering sales teams and managing relationships with major brands and advertising agencies.
• Experience working with product management and technical teams to define requirements for advertising or marketing technology platforms.
• Excellent analytical skills, with the ability to interpret campaign performance data and translate it into actionable insights.
• A deep understanding of the digital advertising ecosystem, including programmatic, targeted advertising, and performance metrics.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave.
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What we stand for at Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.