About the Team
The category strategist team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities:
In this role, you will be responsible for developing and executing strategic initiatives aimed at accelerating growth and achieving GMV targets within the FMCG categories. You will design tailored strategies for specific seller cohorts and initiatives, optimize resource allocation, and foster productive partnerships through joint business planning (JBP). Your role will also involve assessing platform channel prioritization, between the two key platforms TikTok Shop and Tokopedia, to maximize growth potential and ensure data-driven decision-making.

The position requires a leader who can work autonomously in a fast paced, highly demanding and ambiguous environment. The successful candidate would possess great business judgment, with a track record of strong project delivery, commercial negotiations and relationship management along with deep analytical acumen. Additionally, this position involves working with multiple stakeholders.

- Strategic Initiative Development: Design and implement initiatives that stimulate FMCG category growth aligned with GMV objectives.
- Seller Cohort Prioritization: Identify and prioritize seller groups or cohorts for targeted initiatives that deliver the highest GMV impact.
- Budget Proposal & Allocation: Recommend and allocate operational budgets to support high-impact initiatives.
- Channel Strategy & Optimization: Analyze different sales channels and platforms to identify optimal channel distribution strategies across both TikTok Shop and Tokopedia platforms to accelerate category growth.
- Stakeholder Management: Engage and influence cross-functional teams (including but not limited to category, product, campaign, and cross departmental teams) to ensure alignment, buy-in, and smooth execution of strategies.
- Resource Management: Effectively prioritize and allocate internal resources (category headcount and financial resources) to emerging initiatives, ensuring maximum impact within constraints.
- JBP Operations & Management: Lead joint business planning with key sellers, managing execution, tracking performance, and optimizing budget utilization.