Date: Jun 3, 2025
AVP-Own Base Management TRI
Location:
ID
Level: Managerial
Employment Status: Permanent
Department: Group Marketing Sumatera
Description:
Job Summary:
Own Base Management 3ID is responsible for managing customer retention, engagement, and revenue growth strategies for the existing 3ID subscriber base. This role focuses on churn prevention, lifecycle management, upselling, and cross-selling initiatives to maximize customer lifetime value (CLV) and average revenue per user (ARPU).
By leveraging data analytics, segmentation strategies, and personalized marketing initiatives, Own Base Management 3ID ensures higher customer engagement, reduced churn, and increased revenue contribution from the existing customer base. Working closely with product, sales, digital, and customer experience teams, this role plays a key part in ensuring sustainable customer base growth, loyalty, and monetization in Indonesia’s competitive telecom market.
Key Responsibilities:
- Customer Retention & Churn Management: Develop and execute customer retention programs to minimize churn.
- Lifecycle Management & Engagement: Optimize customer lifecycle engagement to maximize value and satisfaction.
- Upsell & Cross-Sell Strategy: Identify and implement targeted upsell and cross-sell initiatives.
- Personalized Marketing & Customer Segmentation: Leverage data-driven segmentation to deliver personalized offers.
- Data Analytics & Performance Optimization: Monitor and analyze customer behavior to enhance marketing effectiveness.
- Revenue Growth & Monetization: Align revenue growth strategies with business objectives and customer needs.
- Cross-functional Collaboration: Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
- Team Leadership & Development: Build and mentor a high-performing marketing team with a focus on innovation and agility.
Key Performance Indicators:
- Customer Retention Rate: Measures the percentage of customers retained over a specific period.
- Churn Rate Reduction: Tracks the percentage decrease in customer attrition.
- Average Revenue Per User (ARPU): Evaluates revenue generated per user to assess monetization success.
- Upsell & Cross-Sell Conversion Rate: Measures the percentage of customers upgrading or purchasing additional services.
- Customer Engagement Index: Assesses interaction levels and satisfaction of existing customers.
- Pack User: Number of subscribers with package
Required Skills:
- Customer Retention Strategy
- Lifecycle & Engagement Management
- Upsell & Cross-Sell Optimization
- Data-Driven Marketing & Segmentation
- Marketing Performance Analytics
- Revenue Management & Monetization
- Stakeholder Management & Collaboration
- Leadership & Team Development
Qualifications:
- Proven experience in customer retention, lifecycle management, and churn prevention strategies.
- Strong background in data-driven marketing, customer segmentation, and personalization techniques.
- Expertise in upselling, cross-selling, and revenue optimization initiatives.
- Ability to collaborate with cross-functional teams in sales, product, and customer experience.
- Strong leadership skills in driving data-driven decision-making and marketing execution.
- Experience in performance analysis and optimizing marketing ROI.
Laporkan lowongan
