ABOUT THE ROLE:
Responsible to lead the strategic management of biological product lines and specialty business (Plantation, Termite, and others), overseeing their lifecycle from development through to commercialization and ongoing support. Collaborate closely with cross-functional teams including Commercial (Marketing, Customer Technology Specialist, Demand Generation, Sales, Commercial Effectiveness), R&D, Regulatory and Supply Chain to ensure successful product launches and achieve business objectives on overall sustainability, growth and profitability of biological portfolios and specialty business.
KEY RESPONSIBILITIES:
Strategic Planning and Execution:
Define product requirements and specifications based on market needs, regulatory guidelines and internal stakeholders' input.
Identify potential & analyze correct market segments for the given brands on potential crop.
Ensuring the brands meet their targeted objectives.
Conduct thorough market research and analysis to identify customer needs, market trends, and competitive landscape in the biological segment and specialty business.
Monitor and analyze product performance, customer feedback, conduct regular reviews, and implement improvements to meet objectives.
Manage budgets and resources effectively to maximize ROI on product ramp-up growth initiatives.
Cross - Function Coordination:
Collaborate with R&D, Regulatory and Customer Technology Specialist teams to drive product development efforts, ensuring timely delivery of high-quality biological portfolio and specialty business.
Work closely among Commercial teams (Marketing, Demand Generation, Sales and Commercial Effectiveness) and R&D to develop effective marketing campaigns, product positioning, route to market and sales enablement tools.
Make entry plans and develop market strategies in partnership with the Sales team & Management Leadership team for the meeting the objectives of the brands.
To deliver volume, market share and financial objectives.
Serve as the subject matter expert for biological and nutrient products, providing training and support to internal teams and external stakeholders as needed.
Ensure compliance with regulatory requirements and industry standards throughout the product lifecycle.
COMPETENCIES:
Core to ag division
Market Shaper Behaviors: Champion Customer Success & Consumer Needs, Partner with Society, Create Value through Operational Excellence, Bring the Outside In
Market Shaper Core Values: Enrich Lives, Stand Tall, Be Curious, Build Together, Be Upstanding
Core to the role
Demonstrates Business Insights & Strategic Mindset, Equipped with Commercial Acumen, Drives Results Orientation & Accountability, Drives Team Engagement, Communicates Effectively
Functional (technical)
Knowledgeable in product/solutions offerings (techno-commercial), Highly adept in navigating the Ag industry (Biological and/or CP and/or Seeds and/or Fertilizer), Advanced understanding of product management and launch process, Well-versed in value proposition development process, Clear understanding of the lever’s of driving customer satisfaction and loyalty, Sales Effectiveness and DG effectiveness
MINIMUM QUALIFICATION:
Proven track record of in marketing. Minimum 5 years’ experience in marketing or product development
Experience in ag-business (pesticide, seeds, fertilizer, biological) with knowledge of biologicals market, including trends, customer segments, route to market and sustainability practices are preferred
Able to lead, energize and motivate local teams
Able to manage multiple projects and turning strategy into implementation
Ability to work cross-functionally and in a fast-paced innovative environment
Laporkan lowongan
