Date: Aug 25, 2025
Senior Officer-Marketing Channel Management
Location:
ID
Level: Supervisor
Employment Status: Permanent
Department: Group B2B Business Marketing
Description:
Job Description:
Channel Management is designing, building and optimizing the go-tomarket ecosystem that connects your product/services with business customers. The focus areas fall into these buckets:
- Channel strategy and design
Define the right channels (Indosat Authorized Partner, Value-Added Reseller, Distributor)
Segment partners based on target industries and value proposition - Partner acquisition & onboarding
Identify and attract partners that extend into priority B2B segments
Structure onboarding (contract, enablement tools, training, certifications)
Ensure alignment of partner goals with company objectives - Enablement & training
Equip partners with sales playbooks, demo tools, and technical knowledge
Provide co-branding, co-marketing and joint go-to-market campaigns
Continuous learning through partner portals, webinars, certifications - Incentive & programs
Design tiering partner program or performance-based tiers
Incentive via rebates, marketing funds and joint campaigns
Ensure incentive scheme rewards profitable growth not just volume - Performance management & Governance
Monitor pipeline contribution by channel
Track partner health: revenue contribution, activity levels, customer satisfaction
Establish conflict resolution - Customer Experience Alignment
Ensure consistent brand and service delivery across all partner touchpoints - Technology and Data
Use PRM (Partner Relationship Management) tools to manage onboarding and reporting - Innovation & Expansion
Explore cross-channel and ecosystem partnership
Continuously optimize the channel mix based on market shif
Job Requirements:
- Bachelor’s degree, S1/S2
- Demonstrate strong plan and execution of channel management
- Experienced manage B2B channel, project supplier, distributor
- 3-5 years in channel management, distributorship, indirect channel
- Proven track record for developing B2B business that deliver tangible business results at scale
- Strong track record of people leadership and working in a Group / Subsidiary matrix
- Build good network in the industry and keep up to date with new trends
- Strong leadership skills, including ability to foster a cooperative work environment
- Strong negotiation and communication skills
- Knowledge of Business development, Channel Management.
- Understanding of managing external partners
- Results-oriented and can-do attitude in an ambiguous context
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