We’re looking for a hands-on Social Media Content Lead. This is an execution-first role focused on Instagram. You’ll own the content pipeline, which means you’ll be posting and building automations 4-6 times daily, to help us reach 1000s of students every week.
This is NOT a corporate social media manager role filled with meetings and strategy decks.
- Instagram (70%):
- Post 4–6 daily pieces across Reels, Stories, Carousels, and Posts.
- Repurpose content from our archives, pitch decks, or past posts.
- Script short-form content for the founder.
- HERE’s an example IG reel that you will make on a daily basis in this role (you will work closely with our full-time video editor).
- Set up and test ManyChat automations for each Reel/Story.
- Use audio and text hooks strategically to attract our ICP and maximise engagement.
- Repurpose content from photos, LinkedIn posts, pitch decks, and archived stories to create new Story assets.
- Oversee final video edits (with our editor) or make quick edits in Veed.io.
- Email (15%):
- Use templates to write simple, effective webinar emails.
- Set up email campaigns (you will receive training on this)
- Other Operational tasks (15%)
- Build rapport with students and collect testimonials.
- Use internal ChatGPT tools to ideate hooks, perfect copy and script videos.
Requirements:
- Proven results through content creation on Instagram — you’ve proven to get results through Reels, Stories, Carousels, and driven engagement.
- Detail-obsessed — you spot typos, fix formatting, and love clean execution.
- Strong copywriting skills — you can write how people actually speak.
- Strong Quality Assurance mindset — triple-checking automations, copy, and formatting is second nature to you.
- Ownership mindset - you’ll own:
- All marketing assets (images, hooks, videos, SoPs, etc.)
- The full content pipeline — from raw video to posting on IG.
- Experience with Instagram tools such as ManyChat.
- Some experience with email marketing tools (ConvertKit, Hubspot, Mailchimp).
- Worked in an early-stage start-up.
- Working with a remote team.
- Used graphic design tools such as Canva.
Laporkan lowongan
