Responsibilities
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA. We are looking for a senior business development professional to lead brand and cross-industry collaborations for major platform campaigns and user growth. This role will focus on integrating campaign resources with external partners to maximize visibility, user engagement, and business value. Responsibilities - Drive cross-brand and cross-industry partnerships to amplify campaign impact (e.g. naming rights, sponsorships, benefit integrations). - Lead end-to-end partnership processes: identify targets, pitch proposals, negotiate terms, and manage execution. - Collaborate closely with internal campaign, marketing, and product teams to turn partnerships into integrated experiences. - Expand membership ecosystem value by securing joint member benefits with lifestyle, travel, and entertainment brands. - Build long-term strategic partner relationships across industries including travel, F&B, and digital services.
Qualifications
Minimum Qualifications - Bachelor degree with proven experience in strategic business development or partnership management. - Strong ability to pitch and negotiate with external stakeholders, including senior executives. - Hands-on experience driving go-to-market execution for co-branded or cross-platform initiatives. - Familiarity with platform campaigns, brand sponsorships, or member benefit models. - Excellent communication, stakeholder management, and cross-functional coordination skills. - English proficiency. Preferred Qualifications: - In-depth understanding of e-commerce business and merchandise management - Background working with airlines, travel aggregators, or large-scale consumer platforms , are a strong plus.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
