Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
Get to Know the Role
We're looking for a strategic and entrepreneurial Upmarket & Local Legend Manager Associate to lead our efforts in unlocking the hidden potential of high-quality, under-the-radar merchants. This role functions as a growth incubator—not traditional sales. Your mission is to activate, influence, and elevate select premium brands through personalized engagement, inflection-point strategies, and brand-building initiatives.
The Critical Tasks You Will Perform
- Unlock Growth in Select Merchants
- Identify & select high-potential upmarket and local legend merchants in the area based on several indicators: customer ratings, reviews, cuisine profile, pricing, and reservation behavior.
- Drive business growth on the selected merchants, especially on their delivery business.
- Incubate, Activate, and Influence
- Manage a focused portfolio of selected merchants per month, with selective additions based on need and performance.
- Engage selected merchants frequently, ensuring close knit relationship and continuous support and resolve any issues
- Curate and Instigate Offline Growth
- Forecast budget requirement for offline campaigns of the selected merchants
- Lead non-campaign-based offline activations (e.g., events, launches), driving several meaningful merchant-led initiatives per semester.
- Execute brand-building offline activities per semester, with long lasting impact duration.
Qualifications
What Essential Skills You Will Need
- Experience: 4–7 years in premium brand management, F&B incubation, merchant success, or lifestyle strategy. Experience with upmarket segments is highly preferred.
- Approach: Less transactional, more curatorial. You're a growth strategist and brand builder.
- Skills: Exceptional stakeholder engagement, ecosystem mapping, and program design. Data- and insight-driven.
- Mindset: Ownership, creativity, and a long-term incubation lens. Comfortable with ambiguity and non-linear growth journeys.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For At Grab
We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
