Company Overview:
At Boo, we're redefining how people connect—whether it’s finding friends, partners, or simply kindred spirits who truly understand them. What started as a single app has grown into a portfolio of platforms tailored to different communities and needs, all driven by our mission to build empathy, understanding, and authentic connection. We're a fast-growing startup with a passionate, mission-driven team—and we’d love for you to be part of it.
The Role: Ad Copywriter - Remote
Position Summary:
We are looking for a creative and strategic Ad Copywriter to craft compelling ad campaigns that resonate with diverse audiences and drive user engagement. The ideal candidate is both imaginative and data-driven, capable of writing persuasive copy that stands out in competitive markets.
Key Responsibilities:
- Develop engaging, brand-aligned ad copy for digital campaigns across social media, search, display, and video platforms.
- Collaborate closely with the marketing, design, and product teams to conceptualize campaigns that attract and retain users.
- Research and understand audience personas to tailor messaging that resonates emotionally and culturally.
- Optimize ad copy through A/B testing and performance analysis to maximize click-through and conversion rates.
- Ensure consistency in voice, tone, and brand messaging across all advertising touchpoints.
- Stay updated on trends in dating, social networking, and digital advertising to keep campaigns fresh and competitive.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Advertising, English, or a related field.
- At least 3 years of proven experience as an Ad Copywriter, Content Writer, or in a similar role (experience in consumer apps, tech, or lifestyle industries preferred).
- Strong portfolio showcasing high-performing ad copy and creative campaigns.
- Excellent writing, editing, and proofreading skills with a flair for persuasive storytelling.
- Understanding of SEO principles and digital advertising platforms (Facebook Ads, Google Ads, TikTok, etc.).
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
Location: Full Remote
******For Interested applicants: Send your updated resume, sample works/ portfolio and we would be asking you to take a personality test at this site https://boo.world/16-personality-test
Kindly send us the five letter results. (e.g. ENTJ-T) to queenie@boo.world together with links to your resume and sample works. Subject: Position you are applying for (e.g Ad Copywriter)
Job Type: Full-time