Your Tasks
- Lead the creation and optimization of cluster pages, landing pages, PDPs and advise articles tailored to brand guidelines and aligned with strategic objectives to increase brand visibility & consideration,
- Develop and execute a holistic search strategy (SEO) that aligns with brands and markets objectives to maximize online visibility and drive brand growth.
- Oversee content and technical SEO optimizations across branded websites, focusing on keyword strategy, on-page SEO, and resolving technical issues to boost rankings,
- Alongside the PM Lead oversee paid search (SEM) campaigns in partnership with agency, optimizing ad copy, targeting, and bidding strategies, and ensuring adherence to golden rules for ad quality to maintain a high ad score,
- Work closely with media teams to align search efforts with broader media strategies, ensuring cohesive messaging and maximizing overall campaign effectiveness,
- Monitor search performance metrics and provide actionable insights to refine strategy and achieve key goals,
- Implement the global / regional measurement approach and make sure that the data sources and tools required for campaign success are in place and producing relevant insights that address key business and category priorities.
Your Profile
- 3–5 years of experience in digital marketing, media planning, or digital transformation, preferably within a fast-moving consumer goods (FMCG) company or related field.
Solid understanding of digital ecosystems, including paid media, performance marketing, social media, SEO/SEM, content strategy, and analytics tools.
Experience managing digital campaigns end-to-end, from planning to execution and performance evaluation.
Proven ability to collaborate cross-functionally and work with internal stakeholders, agencies, and external partners.
Strong analytical mindset with the ability to turn data into insights and actionable strategies.
Excellent communication and project management skills with attention to detail.
Up-to-date with the latest digital trends, tools, and best practices.
Bachelor’s degree (or higher) in Marketing, Communications, Business, Digital Media, or a related field.
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
If you have any questions, you may contact the recruiter.