Job Title:
Influencer Marketing
Location:
Remote (Full-time)
Key Responsibilities:
- Develop and execute influencer marketing strategies across YouTube and TikTok,.
- Identify, build, and maintain relationships with influencers in the YouTube and TikTok space, ensuring alignment with the brand’s voice, values, and objectives.
- Plan, implement, and manage influencer campaigns, including content creation, timing, and distribution to drive brand awareness, engagement, and conversions.
- Work closely with influencers to develop authentic and creative content that resonates with their followers and aligns with the brand's goals.
- Monitor and optimize campaign performance across YouTube and TikTok, tracking key metrics such as engagement rate, conversion rates，video views.
- Collaborate with the creative team to develop engaging content ideas, ensuring consistency across platforms and adherence to brand guidelines.
- Provide regular reports and insights on campaign performance, optimizing strategies based on real-time data and feedback.
- Stay up to date with the latest trends and features on YouTube and TikTok, ensuring the brand remains at the forefront of influencer marketing on these platforms.
- Coordinate with the broader marketing team to integrate influencer campaigns with overall marketing strategy and cross-channel initiatives.
- Identify and cultivate long-term partnerships with high-performing influencers to ensure sustainable growth and brand advocacy.
Qualifications:
- Related experience in influencer marketing or social media management, specifically with a focus on YouTube and TikTok.
- Proven experience managing influencer relationships, negotiating contracts, and executing campaigns with measurable results.
- Strong understanding of analytics tools and metrics for YouTube and TikTok (e.g., YouTube Analytics, TikTok Analytics, Google Analytics, etc.).
- Excellent communication and negotiation skills, with the ability to build strong and lasting relationships with influencers.
- Ability to analyze data and make informed decisions to optimize influencer campaigns and performance.
- Creative mindset, with the ability to brainstorm, develop, and implement engaging influencer content ideas.
- Self-starter with excellent time management and organizational skills, capable of working independently in a remote environment.
- Fluent in English (both written and spoken). Additional languages are a plus.
If you're passionate about influencer marketing and have experience driving engagement on YouTube and TikTok, we’d love to hear from you. Apply today and join our growing team to make an impact in the North American market.
Job Type: Full-time