Company Description
Objective
To accelerate MAKE UP FOR EVER business and strengthen brand presence & market share with effective strategies and implementation that fit with our brand DNA and values.
In this position, the candidate will be responsible to lead Marketing: Product, PR, Digital & CRM. He/She will need to develop and implement key marketing strategies that will translate into brand and business goal.
Job Description
Products:
- Product Assortment, forecasting & product fulfilment with clear analysis on sales trend, franchise + category performance
- Inventory management and ability to identify stock health and provide depletion plan (promo mechanics, exhibition, etc)
- Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign together with Retail team
- Always update with Beauty market, competitors & upcoming trend
PR & Digital:
- Work closely with regional, in-house & external creative agencies for all marketing campaigns and ensure good execution that fit with brand values
- Source Marketing opportunities and place adverts as appropriate with brand products & target segmentation.
- Manage brand and PR Event that focus on build great awareness and visibility resulting to business & gain in market share
- Build & maintain good relationship with KOLs & Celebrity MUA
- Generate and execute marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
- Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
- Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth
CRM:
- Actively initiate partnership & brand engagement with external parties (Mall, Retailers, Other brands) that resulting to sales/brand desirability
- Manage brand CRM data with detail analysis for clear action plan / strategies, align with Retail Manager
- Build customer recruitment program with strong brand engagement and right product focus
Qualifications
- Bachelor Degree with Minimum 7 years of working experience in Related field
- Professional proficiency in English
- Excellent communication & presentation skills both written & verbal
- Good time management ensuring all reports and projects are done timely
- Strong analytical skill. Able to do comprehensive sales & data analysis
- Good project management skills & able to work with medium to large team members
- High Resilience, Agility with creative and problem-solving mindset