As the Performance Marketing Manager, you will play a critical role in acquiring, converting, and retaining customers through data-driven digital marketing campaigns. You will be responsible for developing, executing, and optimizing paid media strategies across multiple digital channels to drive high-quality traffic, generate leads, and improve ROI for our suite of insurance technology products.
You will work cross-functionally with product, data, creative, and engineering teams to ensure alignment with our growth goals in a fast-paced, agile startup environment.
Key Responsibilities
- Plan, execute, and optimize paid digital campaigns (Google, Meta, TikTok, LinkedIn, programmatic, etc.) to drive user acquisition and lead generation;
- Manage and monitor key performance metrics such as CAC, CLTV, ROAS, CPL, CTR, CPM, and conversion rates;
- Translate complex data into actionable insights swiftly to adjust bids, budgets, and creative for maximum ROI;
- Drive campaign insights and continuously test creatives, landing pages, audiences, and messaging to improve performance;
- Manage and allocate budget across channels to maximize ROI and scale profitable growth;
- Work closely with product, CRM, and content teams to create integrated full-funnel strategies;
- Stay updated on digital trends, insurtech landscape, and performance benchmarks to inform strategies;
- Ensure all campaigns strictly adhere to platform-specific advertising policies, industry regulations (e.g., insurance advertising disclosures), and internal legal/compliance guidelines.Deliver regular reports and insights to leadership on marketing effectiveness and ROI.
Job Requirements
- 5 years of experience in digital/performance marketing, ideally in startups or high-growth environments;
- Proven success managing paid media campaigns across Google Ads, Meta, and other major platforms;
- Strong analytical skills and experience with tools like Google Analytics, Mixpanel, AppsFlyer, or similar;
- Deep understanding of marketing funnels, conversion optimization, and digital attribution;
- Experience with budgeting, forecasting, and reporting performance metrics to stakeholders;
- Hands-on experience with A/B testing tools and frameworks;
- Strong project management, communication, and collaboration skills.
- Prior experience in the fintech or insurtech industry.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Braze, MoEngage).
- Experience working with creative teams or agencies to produce high-performing ad creatives.
- Knowledge of local digital consumer behavior in Southeast Asia (Indonesia, Thailand, Vietnam).
- Basic SQL or data querying skills is a plus.
About FUSE
Fuse is a breakthrough company in the insurance industry. We provide one app for various insurance product types from numerous well-known and trusted insurance companies. We have expanded our business not only in Indonesia but also China and Vietnam, and are planning on an even bigger expansion to grab markets from other Southeast Asia countries.
Our vision is to deploy the latest cutting-edge technology that enables everyone to buy, claim, or sell all kinds of insurances easily and instantly.
Our mission is to be an insurance technology/platform partner that allows all online/offline channel partners to sell multiple insurance products from multiple insurance companies online in real-time.
Fuse is committed not only to make insurance easily available for everyone but also to spread awareness about the importance of having financial plans and protection through insurance.
More about FUSE
FUSE Group LinkedIn
Instagram @lifeatfuse