BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.
To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
- Implement 360° activation strategies, covering offline D2C, community management, influencers, and events for New Categories & Combustibles.
- Collaborate with Brand, Business Development, and Strategy teams to align campaigns with consumer insights and route-to-consumer plans.
- Coordinate with creative and event agencies to ensure activities align with brand objectives.
- Support the development of new consumer touchpoints and coordinated brand campaigns.
- Deliver measurable activities to improve consumer disposition funnel and strengthen brand equity.
- Set KPIs and track performance of each activation plan, with post-implementation evaluation and recommendations.
- Lead activation resources effectively, including budget and people allocation.
- Build strong internal and external relationships, treating external partners as strategic collaborators.
- Bachelor's degree with relevant marketing experience in FMCG, ideally in lifestyle or disruptive categories.
- Experience in integrated marketing campaigns and offline D2C, community, influencer, or event management.
- Strong project management, analytical, and conceptual thinking skills.
- Proficient in using Excel to compile and simplify achievement data, turning it into clear, actionable insights to support decision-making and highlight key findings.
- Creative and innovative with a consumer-centric approach.
- Excellent communication skills and ability to influence cross-functional teams.
- Resilient, agile, and confident in working in a fast-paced environment., and demonstrates collaboration skills and commercial savvy.
- Ability to work independently with a high sense of ownership and flexibility.
What we offer you?
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
