Brand Manager

Responsibilities

• Develop, implement, and evaluate brand strategies to ensure the company brand is well-positioned in the market.
• Ensure consistency in messaging and visual identity across all communication channels.
• Design, manage, and evaluate marketing campaigns across online and offline channels.
• Collaborate with internal teams and external partners (e.g., agencies, vendors) to execute campaigns effectively.
• Track the performance of campaigns and adjust strategies as needed to optimize results.
• Analyze campaign results and provide recommendations for improvement.
• Conduct market research to understand consumer behavior, industry trends, and competitors.
• Identify new opportunities for product innovation and brand expansion.
• Collaborate with product, sales, and operations teams to ensure brand strategy aligns with business objectives.
• Coordinate with the design team to ensure visual branding matches the company's strategy and vision.
• Manage marketing budgets related to brand development and promotion.
• Monitor expenditures to ensure costs are in line with the approved budget.
• Track brand performance across various platforms, including social media, customer reviews, and other media.
• Address issues related to brand reputation and take necessary actions to maintain a positive image.
• Develop product launch strategies and ensure the products are well-received in the market.
• Work closely with the product development team to ensure innovation aligns with the brand’s positioning.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business Management, or a related field.
• Minimum of 3-5 years of experience in brand management, especially in the F&B or retail industry.
• Deep understanding of brand strategy and marketing.
• Strong analytical and strategic thinking abilities.
• Creative with excellent communication skills.
• Ability to work with multiple teams and in a dynamic environment.
• Strong project management and organizational skills.
• Experience with marketing analytics tools and social media platforms.
• Familiarity with campaign management software such as Google Analytics, Facebook Ads Manager, etc.

Jenis Pekerjaan: Penuh Waktu