Brand Marketing Manager

ABOUT US :

We’re a beloved local baby & kids apparel brand with 8 years of experience bringing comfort, joy, and style to little ones.

JOB DESCRIPTION :

• Researching and analyzing consumer behavior, market trends and competitor activity
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs
• Handling brands (in-store activation - handling BTL and merchandising) and digital activities
• Responsible to build and maintain a strong brand identity
• Implementing SEO strategies to improve organic search rankings and visibility and Utilizing platforms like Google Ads, Facebook Ads, and other performance marketing tools
• Create and implement strategic plans to grow Little Palmerhaus's brand presence, aligning with overall business objectives and market opportunities
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Collaborate with internal teams, including e-commerce, sales, creative, production, to ensure cohesive brand messaging and execution

REQUIREMENT :

• Candidates must hold a bachelor's degree in marketing/business major, with min. 4 years experience in related fields
• Having background from Skincare, Personal Care or Fashion industry is more preferred
• Must have experience in handling brands (in-store activation - handling BTL and merchandising) and digital activities
• Conduct competitor studies such as analyzing competitor activities and researching various types of campaigns
• Previous experience in managing and leading teams
• Strong communication and teamwork skills
• Creative thinker and problem solver
• Strategic thinker able to identify long-term opportunities and trends

BENEFIT :

• Monthly Variable Bonus
• Medical Care (BPJS Kesehatan, BPJS Ketenagakerjaan, and Company Insurance)
• Employee Discount Voucher
• Parking Allowance
• Annual Rewards
• Annual Trip
• Annual Leave: get 17 days of paid leave
• Employment status (Full-time and Permanent Employees)
• Works 5 days a week

Job Type: Full-time

Application Question(s):

• Are you comfortable working in an onsite setting?
• Your Current Salary?

Experience:

• Brand Marketing Manager: 4 years (Required)
• Fashion Industry: 4 years (Required)
• Digital Marketing: 4 years (Required)