About INDICO
INDICO is Telkomsel's subsidiary focusing on creating values in developing Indonesia's digital ecosystem. As a digital ecosystem enabler, INDICO plays a strategic role both as a platform company and a holding company.
As a platform company, INDICO strives to create non-telecom value by enhancing the user experience of Telkomsel and INDICO Group services. Currently, INDICO is building three business platforms through a B2B2C model: INDICO Commerce (digital product transaction solution), INDICO Engage (marketing solution), and INDICO DataHub (data solution).
As a holding company, INDICO nurtures vertical businesses across sectors: Fita (health tech), Kuncie (edtech), Majamojo (game publishing), and Digital Food Ecosystem (agritech). By harnessing telecom's commercial and technological assets, INDICO aspires to create a new economy, empowering Indonesians and enabling businesses across sectors to advance Indonesia's digital economy.
INDICO believe we can reach beyond to empower Indonesians and enable businesses through our strong core values of EPIC WAY (Excellence, Positivity, Impactful Collaboration, Customer First, Walk the Talk, Accountability, Yes-if Mindset).
Role Overview
The Marketing and Brand Communication Lead will be responsible for developing and executing impactful marketing and brand strategies that resonate with our target audiences. This role requires a creative thinker who can effectively communicate our brand values and drive engagement across various channels.
Your responsibilities but not limited to:
- Develop and implement comprehensive marketing and brand communication strategies that align with INDICO’s business goals.
- Oversee the creation of compelling content for various platforms, ensuring consistency in messaging and tone across all marketing channels.
- Collaborate with cross-functional teams to execute marketing campaigns, ensuring all initiatives are aligned with brand guidelines.
- Measure and report on the effectiveness of marketing campaigns, providing actionable insights for continuous improvement.
- Managing stakeholders in Telkomsel Group and external agency relationships, ensuring deliverables meet quality standards and timelines.
- Managing content development, media engagement, internal communications, issuses and crisis communications.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree is a plus.
- Minimum 10 years of experience in marketing and brand communication roles, preferably within the tech or digital industries.
- Strong understanding of integrated marketing strategies, both offline and online, including digital media, social media, public relations, and events.
- Proven track record of developing successful marketing campaigns that drive brand awareness and customer engagement.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
- Strong analytical skills with experience in data-driven decision-making.
- Ability to work collaboratively in a fast-paced environment while managing multiple projects in various stakeholders across different entities.
- Familiarity with the latest trends in the digital landscape and a passion for innovation in brand marketing.
Benefits
- Attractive total compensation of salary, festive allowance, and annual bonus
- Private health insurance
- Working device provided
- Employee development program
- Flexible working arrangement
- Culture programs
- Mental health and well-being program
- Various club and engagement activities
- Anniversary leave
