Global E-commerce Search: Our team is responsible for the US eCommerce search product, including making search strategies and search front-end interaction design. We focus on increasing income and creating a good e-commerce ecosystem.
Purpose of the Role
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market
Responsibilities:
- Create campaign framework: Define campaign target and timeline, propose campaign theme/KSP, setting overall target and budget, derive target and delegate into the right PICs
- Market and competition analysis: continuous tracking on market trends, competitors activity, input from sellers & buyers, best practice learning from other countries/regions teams to build information library and tackle on new growth opportunities
- Insights creation: Combine internal data, market research, seller/buyers input to create meaningful insights that can be a new potential growth lever or driving better efficiency
- Cross-functional Collaboration: Act as the center of expertise to collaborate with different teams such as Marketing Team (Branding/Media), and IP Campaigns and other XFN (including R&D tech) to co-develop cohesive and effective campaigns.
Laporkan lowongan
