In this role you will be responsible in conceptualising, developing and executing Brand IP marketing campaigns. You will create effective and accurate brand activation plans that align with our company's vision and goal.
Roles & Responsibilities:
- Responsible for initiating, developing, and executing Brand IP marketing campaigns (Super Brand Day, Brand day, New arrival day, etc)
- Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and optimization
- Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
- Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
- Responsible for campaign monetization to optimize campaign revenue
Laporkan lowongan