ROLE & RESPONSIBILITY
A. Planning
1. Campaign strategy development
- Define the strategic direction for CRM campaigns supporting product launches.
- Set campaign goals aligned with overarching brand objectives, focusing on engagement, retention, and conversion metrics.
2. Audience strategy and segmentation
- Develop audience segmentation tailored to products, using customer data to
- target appropriate customer segments (e.g., S/F series vs. mid-tier users).
3. Channel and frequency management
- Identify optimal CRM channels (e.g., email, push notifications, Paid Ads) for each product launch and set frequency guidelines to avoid overcommunication.
4. Campaign target setting
- Set specific, measurable targets for each CRM campaign, including key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value.
B. Content (Oversight of assistant)
- Content ideation
- Content plan creation
- Content review
- Content calendar management
Jenis Pekerjaan: Kontrak
Panjang kontrak: 12 bulan
Pertanyaan Lamaran:
- Berapakah usia anda saat ini?
- Dimanakah domisili anda saat ini?
Pendidikan:
- S1 (Diwajibkan)
Pengalaman:
- Data Analyst: 2 tahun (Diwajibkan)
Bahasa:
- Inggris (Diwajibkan)
Laporkan lowongan
