Plan, execute, and optimize multichannel CRM campaigns across email, push notifications, in-app messages, and SMS.
Coordinate lifecycle campaigns including onboarding, reactivation, retention, win-back, and upsell journeys.
Develop and manage content calendars and ensure timely delivery of messages across all touchpoints.
Create dynamic segments based on behavior, demographics, purchase history, and lifecycle stages.
Implement personalized messaging strategies using rules, triggers, and user attributes.
Work closely with Data and Product teams to enhance segmentation capabilities.
Build and manage automated journeys and workflows using CRM platforms (e.g., Salesforce, Braze, MoEngage, HubSpot, Iterable).
Monitor and troubleshoot any issues related to campaign delivery, tracking, or user triggers.
Define KPIs and analyze campaign effectiveness: open rates, click-throughs, conversions, and churn.
Create dashboards and regular reports to assess performance and identify areas for improvement.
Run A/B tests to validate hypotheses and optimize creative, messaging, and timing.
Collaborate with Product, Growth, Design, and Data teams to align messaging with customer experience goals.

1–2 years of experience in CRM or market research
Basic understanding of CRM platforms (e.g., Salesforce, Braze, HubSpot, or similar).
Strong interest in customer behavior analysis, segmentation, and lifecycle marketing.
Familiarity with spreadsheets and basic data analysis tools (Excel, Google Sheets; knowledge of SQL is a plus).
Excellent attention to detail and strong organizational skills.
Good communication and collaboration skills.
Proactive, eager to learn, and comfortable working in a fast-paced environment.

Bonus point if: Experience in a digital-first or mobile app environment (e.g., fintech, e-commerce, SaaS).
Understanding of customer retention, churn metrics, and cohort analysis.
Basic knowledge of HTML/CSS for email customization.

Simpan Lamar

Laporkan lowongan

CRM Specialist

CRM and Data Management Specialist