PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
- adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio.
- As adidas expands its Brand Partnerships in Southeast Asia, particularly in the Indonesia, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy.
- This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Indonesia. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations.
KEY RESPONSIBILITIES:
Brand Partner Strategy & Management
- Support the development and execution of the Indonesia Brand Partner strategy in alignment with Global, Emerging Market (EM), and SEA objectives.
- Manage the Indonesia Sports Marketing (SpoMA) & Entertainment Influencer Marketing (EIM) portfolio per Global/EM/SEA direction, overseeing budget allocation, contracts, relationships, and activations.
- Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports.
Partner Acquisition & Engagement
- Identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals.
- Negotiate, maintain, and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines.
- Provide industry-leading partner activations to enhance brand and product awareness.
- Act as a liaison between brand partners and internal teams (Brand Activation, PR, Omni-Channel, and Sales).
- Deliver top-tier service to partners while maintaining key industry relationships.
Activation & Performance Management
- Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments.
- Oversee the Indonesia partner seeding program, including product ordering, seeding lists, partner prioritization, and data tracking/reporting.
- Maximize brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI.
- Monitor entitlement utilization to optimize partnership benefits and ROI.
- Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience.
Reporting & Budget Management
- Maintain and update partner profiles, including contract details, social media stats, and activation plans.
- Monitor partner portfolio budget and develop mid-term plans for increased efficiency.
- Submit seasonal orders and coordinate product supply processes for partner satisfaction.
- Deliver all brand partner reporting on time and in full (OTIF).
Leadership & Compliance
- Provide clear vision and direction to internal teams and external partners with relevant objectives and KPIs.
- Establish a high-performance culture, fostering employee engagement and talent development.
- Support global events and partner visits when hosting the market.
- Ensure all sports marketing contract negotiations comply with global policies and local budget guidelines.
KEY RELATIONSHIPS:
- Local Brand & Channels
- SEA/ EM SpoMA & EIM, and BUs
- Legal
- Finance
- External Agencies
- Athletes, Influencers, federations, universities and clubs
KNOWLEDGE, SKILLS, AND ABILITIES
:- Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred)
- Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation)
- Strategy – ability to provide input to and implement strategy.
- Ability to network, influence and utilize internal and external resources.
- Strong business sense, analytical, influencing and presentation skills
- Marketing budget Management
- Motivates employees and creates a high performing environment.
PRE-REQUISITE KNOWLEDGE / SKILLS:
- Bachelors/university degree in the related field
- Minimum of 6 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing
- Advanced user of MS Office suite of products
- Fluent in written and spoken English is a must.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Manager, Sports Marketing
BRAND:
LOCATION:
Jakarta
TEAM:
Brand Management & Communications
STATE:
JK
COUNTRY/REGION:
ID
CONTRACT TYPE:
Full time
NUMBER:
529695
DATE:
Jun 5, 2025
Laporkan lowongan
