Job Summary
We are looking for a Marketing Data Analyst who thrives at the intersection of data, marketing, and strategy. In this role, you'll lead the analytical efforts to track and optimize marketing performance, monitor competitor activity, and support business reviews. You will work cross-functionally with the marketing, product, credit and business teams to translate data into meaningful insights that power decision-making and drive growth.
Marketing & Competitor Intelligence
Track and analyze competitor product releases, promotions, and marketing campaigns, summarizing key findings in digestible formats for internal teams.
Maintain a live repository and reporting system of competitor marketing activities and trends in fintech and consumer banking.
Campaign Analytics & Reporting
Own and update the daily marketing performance dashboard, including KPIs by campaign and channel (e.g., paid, organic, partnerships).
Conduct deep-dive analyses into campaign effectiveness, identifying drivers of performance and areas for improvement.
Collaborate with the marketing team to provide pre-launch forecasts and post-launch performance reviews, helping to set targets, estimate ROI, and model scenario outcomes.
Support marketing forecasting and planning by building predictive models and historical trend analyses that inform budget allocation and strategic prioritization.
Business Performance Reviews
Drive the creation and delivery of Weekly and Monthly Business Reviews, synthesizing cross-channel marketing data with business outcomes.
Ensure reports are accurate, timely, and actionable for stakeholders across marketing, product, and leadership.
Core Data Analytics Responsibilities
Collect, clean, and validate data from multiple sources, ensuring quality and consistency.
Use statistical methods and models to uncover trends and opportunities across marketing efforts.
What We're Looking For
Education
Bachelor’s degree in Marketing Analytics, Data Science, Statistics, or a related quantitative field.
Experience
2-5 years in a data analyst, marketing analyst, business intelligence, or similar role.
Hands-on experience with SQL and data analysis tools (e.g., Python, R, or Excel).
Familiarity with digital marketing KPIs, campaign metrics, and marketing analytics tools (Google Analytics, Branch, Looker, etc.).
Exposure to performance marketing, CRM, and attribution modeling is a plus.
Skills
Strong analytical skills with attention to detail and a bias for action.
Ability to break down complex datasets into clear insights and business recommendations.
Strong written and verbal communication skills (English proficiency required).
Strong communication and storytelling skills, with the ability to present findings to stakeholders clearly and concisely.
Comfortable working cross-functionally in a fast-paced, startup environment.
Technical
Proficiency in SQL and relational databases.
Experience with marketing dashboards or BI tools like Looker, Tableau, or Google Data Studio.
Solid understanding of marketing KPIs (CAC, LTV, ROAS, CTR, conversion rates, etc.).
Bonus: experience with cloud platforms such as Google BigQuery; understanding of A/B testing frameworks and marketing attribution.
Preferred
Experience in fintech or consumer-facing digital product businesses.
Certification in digital marketing analytics or similar fields.
Basic understanding of fraud detection is a plus.
Why you'll love it here
Everyone at Honest gets ESOP – we're all owners in the mission.
Monthly wellness allowance & top-tier healthcare plan.
Training and book subsidies for continuous learning.
A modern office in the heart of Jakarta.
A global, high-caliber team building transformative fintech solutions.
Backing from world-class Silicon Valley investors.
Note: This position is based in our Jakarta office. We prefer to collaborate in person and do not offer remote work. English fluency is required.
Our application process
We take hiring seriously and value transparency. If you're excited about what we’re building and up for the challenge, here’s what to expect:
Application review by the hiring team
Initial call with the hiring team
Onsite interviews with relevant team members
Honest Hiring
We’re building the future of finance in Asia and seek the best global talent, regardless of background. We’re committed to equal employment opportunity and do not discriminate based on any protected status. Join us to help change how people access finance in Asia and build a global company where everyone belongs.
