Marketing Specialist - Freelance

Our company is looking for a Marketing Specialist to help us in our Marketing initiatives. The Marketing Specialist will play a pivotal role in developing and executing strategic marketing plans to achieve company objectives and targets. This position requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and the ability to collaborate effectively with cross-functional teams.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 3 years of experience in marketing roles, preferably in a B2B environment.
• Proven track record of developing and executing successful marketing strategies.
• Strong analytical skills and proficiency in interpreting data to drive decision-making.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms, including social media management, SEO, Google AdWords, and email marketing software.

Key Responsibilities and Percentage Distribution:

• Develop Marketing Strategy and Communications Plan (10%):
• Create comprehensive marketing strategies and communications plans to align with company objectives and targets.
• Collaborate with the management team to ensure alignment of marketing efforts with overall business goals.
• Manage End-to-End Marketing Activities (25%):
• Oversee all marketing activities from planning to execution, ensuring seamless implementation across all channels.
• Drive pipeline growth and customer loyalty through targeted marketing campaigns and initiatives.
• Content Creation, Design and Updates:
• Design and update content for all digital assets (for example: Onboarding pack, Services Guide, Rate Cards etc) including company newsletter, brochures, proposals, and electronic presentations, to maintain brand consistency and relevance.
• Create engaging content for the company's website, social media platforms, and direct marketing campaigns.
• Develop compelling messaging and storytelling to resonate with our target audience.
• Market Analysis and Trend Monitoring:
• Stay abreast of market trends in the region and customize marketing programs as needed.
• Continuously monitor industry developments and best practices to innovate and improve marketing efforts.
• Collaboration with Cross-Functional Teams:
• Collaborate with cross-functional teams to support sales initiatives and ensure marketing efforts are aligned with sales objectives.
• Reporting and Communication:
• Communicate marketing plans, activities, and results regularly to the management team.
• Track marketing campaign results, measure program success, and report on key metrics.
• Social Media Management:
• Develop and manage social media marketing strategies, including responding to comments, messages, reviews, and feedback.
• Stay updated on new online trends and digital marketing best practices.
• SEO and Google AdWords Campaigns:
• Take ownership of SEO strategies and Google AdWords campaigns to improve online visibility and drive traffic to the company's digital assets.
• Email Campaigns:
• Develop email marketing campaigns and track success metrics, reporting on key performance indicators.

Job Type: Contract

Application Question(s):

• What is your expected salary?
• Have you ever worked across multiple brands or business units simultaneously?
• Are you looking for Full-Time or Part-Time work?
• Describe your experience using HubSpot (or similar platforms) for campaign automation.
• What types of workflows have you built in HubSpot (or a similar platform)?
• Have you ever worked on event-based marketing strategies (e.g., roundtables, tech talks, summits) and what was your role?
• Which design or creative tools do you have hands-on experience with? (e.g., Canva, Figma, Adobe Creative Suite, etc.)?
• How many years of experience do you have developing SEO strategy for a B2B business?
• What experience do you have running Google Ads campaigns? What types of campaigns have you managed (Search, Display, Remarketing, etc.)
• Have you ever planned or executed a direct mail campaign, and if so, what was the objective and the role that you played?
• Tell us about your experience working with WordPress Elementor.