Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
PT. Prudential Life Assurance Indonesia
Senior Executive - Social Media and Digital Activation
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Job Description:
Social Media Content Planning & Creation
- Develop and implement social media strategies to enhance brand awareness, engagement, and marketing objectives
- Create engaging and relevant content (reels, KV, videos and stories)
- Collaborate with internal team (design, brand) and liaise with assigned social media agency
Social Media Management
- Manage daily operation of social media accounts (IG, FB, Tiktok, LinkedIn and Youtube)
- Schedule and publish post and maintain performance its account
Social Media Care and Reputation Management
- Monitor social media channels for comments, DMs, mention and tags and collaborate with internal team and other stakeholder related on specific topics (product, claim, complaint, event etc)
- Respond promptly to question and feedback to build relationship with the audience
- Escalate complaints or issue according to digital crisis reputation management SOP
Performance Tracking & Monitoring
- Monitor and track key metrics (reach, engagement, ER, followers and leads conversion)
- Analyze performance each account to identify trends and optimize future content
Digital Activation and Campaign Support
- Coordinate with Brand Marketing, Communication, Product, HR, Sustainability and Agency Distribution and other related stakeholders to support product launches, brand activation, external event (sponsorship), internal event, CSR, Agency event and conferences etc.
- Create seamless digital activation for achieving key metrics (reach, ER, followers and leads generation)
KOL & Digital Community Collaboration
- Manage and implement KOL/buzzers strategy to improve social media presence, brand reputation and positive sentiment
- Manage PRUFliks community (Social media agent influencer) to ensure positive reputation and cascade insurance literacy in all social media platform
Job Requirement:
- Min bachelor's degree majoring in Communication or Public Relation
- Minimum having 2-3 years’ experience in social media management and digital marketing
- Proven track record of managing social media brand end-to-end, growing followers, boost engagement and able to generate leads from social media
- Experience with social media creative suites (Meta Business Suite, Canva, Gen AI – ChatGPT etc), Monitoring tools (Emplifi, Hootsuite) and Listening tools (Sonar, Mediawave, Brandwatch etc) to analyze key metric performance and digital sentiment
- Proficient in lead social media content management, content creation, copywriting and digital creative ecosystem
- In-depth knowledge and hands-on experience managing Meta (FB & Instagram), Tiktok, LinkedIn and Youtube including paid media strategy and campaign execution, including audience targeting, A/B testing and budget optimization
- Proven ability to interpret analytics to adjust content strategy and improve KPIs
- Proactive in developing positive narration to public response when issues arise
- Always ahead of the game on what’s trending on Tiktok, Reels and algorithm update and viral trends
- Good sense of visual and creatives (including copywriting, editing and visual development)
- Be the friend of KOL/buzzer and able to manage their performance
- Ready to work in dynamic-fast paced working environment
- Become social media guardian and always show can-do attitude in all aspect
- A good communicator and able to collaborate with various stakeholders
- Punctual and able to multitask in managing multiple projects and deadlines
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organization irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
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