About Media Futures Group (MFG) Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results. The MFG team is made up of best in class digital, offl ine, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.
About the role The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. This role is for the Social team, part of the Media Activation team.
As a Paid Social Senior Account Executive you will be contributing to the execution of paid social media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver fl awless testing and media plans, optimization, and analysis.
Some of the things we’d like you to do: Eff ectively manage your designated paid social campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance Audience research in syndicated and 1st party data sources Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
methodical accuracy
Executives / Account Managers
as needed
Desirable
MFG’s mission is to make advertising more valuable to the world. We do this by
employing the world’s very best talent to solve some of the toughest challenges of
today’s digital marketing landscape. It’s important that we hire people whose values
reflect those of our own: genuine, results-focused, daring and insightful. As an MFG
employee, we promise you a workplace that invests in your career, cares for you and is
fun and engaging. We believe these factors create a workplace where you can be
yourself and do amazing work.
About the role The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized. This role is for the Social team, part of the Media Activation team.
As a Paid Social Senior Account Executive you will be contributing to the execution of paid social media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver fl awless testing and media plans, optimization, and analysis.
Some of the things we’d like you to do: Eff ectively manage your designated paid social campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance Audience research in syndicated and 1st party data sources Responsible for producing campaign reports, including daily pacing, data inputting and providing insightful commentary and recommendations for clients Ensuring platform accounts align to all channel best practices, and also contributing to the ongoing evolution of best practice for your primary channel
- Providing assistance for new starters
- Interact effectively within your client team, and with the client & suppliers for your
- Assist with internal data maintenance, issue identification and solution
- Contribute to the testing plans of your clients, suggest new ideas for testing and
methodical accuracy
- Responsible for liaising with the Ad Ops team to ensure Data Integrity reports are
- Flag pacing risks to Media Activation teams
- Likely to have at least 1-2 years’ experience working on paid social platforms, or
Executives / Account Managers
- Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
- Strong analytical skills and a natural affinity for numbers is key; you must be able
as needed
- High attention to detail with an understanding of optimization levers across
- Excellent communication skills, both verbal and written, will be particularly
- Adaptable and able to flex with changes in prioritization to meet new or changed
Desirable
- Experience with planning and running paid social activity on Facebook, TikTok ,
- Experience with planning and running paid search, GDN, YouTube campaigns
- Proficiency in Excel (Pivot Tables, VLookups, etc)
- Google AdWords Certification, including Video Certification
- Meta Blueprint Buyer certification (desirable but not necessary)
MFG’s mission is to make advertising more valuable to the world. We do this by
employing the world’s very best talent to solve some of the toughest challenges of
today’s digital marketing landscape. It’s important that we hire people whose values
reflect those of our own: genuine, results-focused, daring and insightful. As an MFG
employee, we promise you a workplace that invests in your career, cares for you and is
fun and engaging. We believe these factors create a workplace where you can be
yourself and do amazing work.
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