PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES:
CATEGORY MANAGEMENT (RANGE, NET SALES FORECAST-VALUE/VOLUME)
- Providing market insights, influencing product range and pricing strategies (pre-season & in-season)
- Coordination with SEA Category managers on country direction
- Gatekeeping product go-to-market details; launch dates, shifts, pricing etc.
- Align with local Channel leads and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume)
- Participate in the planning of account marketing plans related to product launches (including campaign door lists)
- Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn
- Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target
GUIDING COUNTRY RANGE AND DISTRIBUTION
- Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction
- Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions)
- Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations
- Monitor PLC list to ensure each category’s pricing structure is protected
SUPPORTING END-TO-END (E2E) GO-TO-MARKET (GTM) PROCESS
- Support the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines
- Support Customer meetings (i.e pre-lines, sell-in etc) by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs
- Support trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues
- Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner
- Manage in-country sample management process
IN-DEPTH UNDERSTANDING OF CONSUMERS AND COMPETITORS
- Possess an understanding of the Brand’s position in the market versus competitor(s), the consumer, trends and customer needs for the local market
- Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth
TEAM & SELF DEVELOPMENT
- Constant evaluation to develop individual and team performance
- Consistently look for challenges and opportunities to improve business
- Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management
KEY RELATIONSHIP :
- Internal: Local Marketing team, Area Category Management; Area Brand Communications, Area Marketing and Operations; Country channel team
- External: Account Customers / Vendors
KNOWLEDGE, SKILLS AND ABILITIES
:- Manage business, processes and projects
- Strong business acumen
- Result oriented
- Manage & Develop People
- Influence Others
- Analysis and Problem Solving
- Planning and Organizing
- Manage Relationship and Diversity
- Learning and Self Development
- Project management skills
PRE-REQUISITE KNOWLEDGE / SKILLS
- Professional Background/Experience:
- Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary
- Industry: Preferably in retail/apparel/fashion
- Exposure: Sports, fashion
- Education: Degree in Business/Marketing Management
- IT:
- Outlook: Intermediate
- Word: Advanced
- Excel: Advanced
- Powerpoint: Advanced
- Language Skills:
- English: Fluent
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
