About Vertical Institute
Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, offering cutting-edge courses to help people upskill and stay relevant in a rapidly evolving digital world. From data analytics and AI to UX/UI and cybersecurity, our courses equip learners with the in-demand skills needed to thrive.
We are accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
About the Role
We are looking for a sharp, analytical, and results-driven Senior Performance Marketing Specialist to execute and optimise paid media campaigns that drive acquisition and revenue growth.
You’ll be hands-on with digital advertising across platforms like Meta, Google, TikTok, and LinkedIn — turning data into decisions and ad spend into scalable growth. The ideal candidate has at least 4 years of experience in performance marketing and thrives in a fast-paced environment.
Key Responsibilities
- Plan, launch, and optimise campaigns across Meta, Google, TikTok, LinkedIn, and other platforms.
- Monitor campaign performance metrics daily and report insights weekly and monthly.
- Analyse data and proactively recommend actionable optimisation strategies (audiences, creatives, bids, etc.).
- Collaborate cross-functionally with design, growth marketing, tech, and SEO to align on strategic goals and creative testing.
- Assist in budget allocation, pacing, and maximising ROI across campaigns.
- Manage A/B tests across creatives, landing pages, and audience segments.
- Prepare reports and dashboards (e.g. via Looker Studio) to visualise campaign effectiveness.
- Stay on top of industry trends and platform updates to keep campaigns competitive.
Requirements
- Minimum 4 years of hands-on performance marketing experience.
- Proficient in running paid campaigns on Google Ads, Meta, TikTok, and LinkedIn.
- Strong analytical skills — comfortable working with large data sets and extracting insights.
- Experience using reporting tools like Looker Studio and Google Analytics.
- Excellent attention to detail, with a drive for continuous testing and optimisation.
- Self-starter who thrives in a fast-paced, dynamic environment.
- Comfortable working independently and collaboratively across teams.
- Passionate about technology, education, and Vertical Institute’s mission.
What We Offer
- Flexible work-from-home setup.
- Competitive salary and potential for performance-based bonuses.
- A fast-moving, innovative environment with strong team culture.
- Opportunities for growth and professional development.
- A meaningful mission — your work directly impacts people’s careers and futures.
Ready to drive performance at scale?
Join us at Vertical Institute and be part of something impactful.
Job Type: Full-time
