The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: Well knowledge of optimization and marketing tools [google analytic, tag manager, etc], relevant experience within fintech and or P2P companies will be a plus.
Requirements
- Running and oversee overall paid channel performance campaign
- Create & Optimization for Google Ad campaigns (SEM)
- Create & optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
- Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
- Supervise the paid listings on third party websites and media partners
- Supervise all performance tracker and measure all marketing campaigns
- Regularly review paid channel analytics reports and recommend optimization action plans to sales and marketing teams
Benefits
- Proficient in spoken and written English
- Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
- Proficient with digital marketing tools i.e. Google Analytic, appsflyer, google tag manager, etc
- Strong proven track record for managing millions in ad spend
- Self-driven
- Degree in Marketing communications or equivalent
- Past relevant experience in the Financial industry/fintech is highly valued
Preferred characteristics:
- Detail-oriented without missing the big picture;
- Able to process, synthesize and derive an actionable conclusion from big data;
- Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
- Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
- Able to become an excellent individual contributor as well as a reliable team player.
- Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.