Responsibilities
- Optimize app listings (title, description, keywords, screenshots, videos, etc.) on Google Play Store and Apple App Store.
- Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
- Monitor and improve keyword rankings and visibility using ASO tools (e.g., AppTweak, App Annie, Sensor Tower).
- A/B test different app creatives (icons, screenshots, preview videos).
- Collaborate with the product and design teams for consistent branding and messaging.
- Conduct keyword research and identify growth opportunities for organic traffic across web properties.
- Optimize on-page elements: metadata, headings, content structure, internal linking.
- Perform technical audits and coordinate with developers to implement fixes (e.g., site speed, crawlability, schema).
- Monitor backlinks, identify toxic links, and collaborate with content and PR teams on link-building strategies.
- Regularly track performance via Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
- Stay updated on the latest trends in algorithms, ranking factors, and best practices.
- Support cross-functional marketing campaigns with keyword guidance and performance analysis.
Requirement
- Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
- 2+ years of experience in ASO and SEO, preferably for mobile-first businesses or digital products.
- Proficient in ASO and SEO tools (e.g., AppTweak, Google Search Console, Ahrefs, SEMrush, Screaming Frog).
- Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
- Strong analytical skills and ability to interpret large data sets.
Bonus point if
- Experience working with mobile analytics platforms (Firebase, Mixpanel, Adjust, AppsFlyer).
- Familiarity with HTML, CSS, and content management systems (e.g., WordPress).
- Basic knowledge of paid marketing strategies and how ASO/SEO complements them.