The Assistant Manager, Creative & Brand Assurance (CBA) plays a pivotal role in working together with the Business Unit Heads to achieve the goals and objectives set by the Company. He/she will work towards the goals set in the creative strategy and direction by his/her Business Unit and continue to establish excellent relationships with our clients.
Main Responsibilities
Brand Assurance and Creative
- Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
- Work with all team members (licensing, sales, marketing) within the office and SEA daily.
- Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
- Support in all aspects of BA & Creative jobs.
- Assist in research and development of branding/style guide/creative projects OR working/providing creative brief to design agency etc.
Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)
- Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
- Ensures a timely communication flow of information from Principals to licensee and vice versa.
- Conduct BA workshops and technical assistance to licensees.
- Ensure that licensees optimize the use of each style guide/trend program.
- Work with sales and ensure that licensees optimize effort to develop/launch product per contract.
Product Development
- Possess sound knowledge of product development process, new technology, seasons, trends & colors.
- Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.
Creative Projects
- Support sales personnel with appropriate product/premium concept for pitching purpose.
- Support licensees with product concepts or final artwork.
- Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.
Others
- Manage and disseminate all creative materials.
- Materials include style guides, trend programs, other creative materials, etc.
- Oversee maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
- Work on style guide program management – communicate with licensees regarding new and/or discontinued materials.
Job Requirements
- A University Degree/Diploma, preferably design or arts
- At least 5 years in licensing/advertising agency or related design field
- Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.)
- Knowledge of After Effect & 3D Program are advantages
- Due to business requirements, ability to communicate/write fluently in English is a must.
- Takes Initiative, able to work both independently and as a good team worker, strong attention to detail and time management/organization skills
Job Type: Full-time
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