Associate Digital Marketing Manager

Job Description

Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Join us on an exciting journey to increase LEGO brand awareness and engagement in Indonesia!

Core Responsibilities

• Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) digital communication model to enhance brand awareness and engagement

• Build highly effective and sufficient media campaigns by using media expertise, local digital trends, and discussions with Publicis

• Help improve LEGO brand presence on owned digital platforms (LEGO.com, YouTube, Instagram, SEM)

• Manage the LEGO Group's social media account and content calendar in Indonesia and drive meaningfulness by crafting content for local occasions and topical moments

• Provide guidance to the distributor partners in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insights

• Gather information regarding the distributors digital executions and share analysis

• Collaborate with multiple teams including internal Marketing sub-teams and regional Marketing teams in the LEGO group as well as in the distributor partners

• Drive digital marketing objectives, analyze marketing results vs objectives, and be curious to learn from other business units & other brands

Play your part in our team succeeding

This role is in India & Emerging Asia business unit (IEA BU), focusing only on Indonesia. Overall focus is to increase LEGO brand awareness and engagement in Indonesia!

This role is part of the BU marketing organization, which includes:

Brand/ Digital/ Trade Marketing – all reporting to the Marketing Director for the BU. There is also a central marketing team to support BU marketing efforts.

Do you have what it takes?

• Minimum 3+ years' relevant marketing experience in digital marketing for consumer brands, preferable in branded goods industry in categories such as: Sports, Fashion/ Novelty Retail, FMCG, Snacks/Beverages

• Strong strategic, digital, and well-rounded end-to-end thinking – ability to translate regional strategy into local priorities for Digital Marketing

• Achieve results with efficiency, data focus, testing ideas, continuous learning, strong analysis, evaluation, and actionable insights.

• Future thinking – be aware of trends and bring outside in perspective, translating them into test & learn pilots with local partners

• Strong collaborator and able to work across various internal functions and external partners

• Strong ownership & Can-do attitude

• Excellent communication/presentation skills with analytical mind

• Able to navigate ambiguity with a solution orientated mentality

• Strong project management skills

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.