School Marketing

Job Purpose:

To increase student enrollment and promote a positive image of the school through effective marketing strategies, both online and offline.

Key Responsibilities:

• Promotion & Branding:
• Develop and execute marketing strategies to promote the school.
• Build a strong and positive school image through social media, website, brochures, and other media.
• Create promotional materials such as profile videos, testimonials, and creative content.
• Student Recruitment:
• Manage the student admission process.
• Organize and coordinate open house events, trial classes, and school presentations.
• Monitor and report on prospective student data and admissions progress.
• Public Relations:
• Build and maintain good relationships with parents, prospective students, alumni, and partners.
• Represent the school in external events or education fairs.
• Digital Marketing:
• Manage the school’s social media accounts and website.
• Create engaging digital content to attract potential students and parents.
• Analyze the performance of digital campaigns (ads, engagement, traffic, etc.).
• Event Management:
• Organize promotional events such as education seminars, competitions, or workshops.
• Collaborate with internal teams to ensure the success of school events.

Qualifications:

• Minimum Diploma (D3) or Bachelor’s Degree (preferably in Marketing, Communications, or Education).
• Experience in marketing or sales (preferably in the education sector).
• Strong communication, interpersonal, and presentation skills.
• Creative, proactive, and goal-oriented.
• Able to work both independently and in a team.
• Proficient in social media platforms, basic design tools (e.g., Canva), and digital marketing tools (optional but preferred).
• Professional appearance and demeanor.
• Willing to work flexible hours and attend events outside regular working hours if needed.

Job Type: Full-time

Experience:

• school marketing: 2 years (Preferred)

Language:

• english (Preferred)