1. Strategic Planning: Developing and implementing marketing strategies aligned with business objectives.
2. Brand Management: Ensuring brand consistency and developing strategies for brand differentiation.
3. Campaign Management: Planning, executing, and evaluating marketing campaigns across various channels.
4. Performance Analysis: Monitoring and analyzing marketing campaign performance, ROI, and key performance indicators (KPIs).
5. Budget Management: Managing marketing budgets and ensuring efficient allocation of resources.
6. Cross-functional Collaboration: Working with other departments (e.g., sales, product management) to ensure alignment and execution of marketing initiatives.
Minimum Qualifications: 1. Bachelor's degree: Typically in Marketing, Business, or a related field.
2. Experience: Several years of experience in marketing, with a focus on strategic planning and campaign execution.
3. Strong analytical and communication skills: Ability to analyze data, develop insights, and effectively communicate strategies and results.
4. Proficiency in Microsoft Office Suite (PowerPoint and Excel): Necessary for creating presentations, analyzing data, and managing reports.
5. Project management skills: Ability to manage multiple projects simultaneously and meet deadlines.
6. Knowledge of marketing mix (4Ps): Product, Price, Place, and Promotion.
Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives. Our vision is to enlight all the people in Indonesia with all the knowledge we have.