We are looking for a Product Marketing Specialist. This position will help us craft a story behind the product and translate this as a clear messaging to our audience. You need to be a deep thinker and empathetic to connect with the different segments of our users and create stories that will resonate with them.
For this role, you need to be a strong project manager to be able to translate data and insights into interesting creative marketing strategies and messages that can attract attention. This needs strong collaboration across multiple teams in order to be executed well. You will be the focal point that pull all the strings to make it happen. As a Product Marketing Specialist, you will be responsible for:
- Gain deep knowledge of investment products (stocks, mutual funds, government bonds, etc.) available on our platform
- Translate product features and benefits into clear, relatable messages for retail investors
- Design and execute marketing campaigns to drive user acquisition, activation, and retention.
- Collaborate with investment, creative, and digital marketing teams to deliver impactful campaigns.
- Develop briefs for educational content (articles, carousels, videos, webinars) to build investor confidence.
- Create marketing narratives that educate as well as attract users.
- Conduct competitor and industry research to identify best practices and new opportunities.
- Gather user insights and feedback to optimize campaigns and product messaging.
- Craft compelling stories and messages around the benefits of the users for the different target audience
Requirements
- Bachelor’s degree in any field (preferably Economics, Finance, Management, Marketing, or Communications)
- Hands-on investment experience (personally invested in products such as stocks, mutual funds, government bonds, or other instruments).
- Strong knowledge of financial markets, investment instruments, and fintech industry trends
- 1–3 years of experience in marketing (preferably in fintech/financial services) is a plus, fresh graduates are welcome!
- Genuine interest in marketing, communication, and brand building
- Proven Project Management & Prioritization skills
- Proven track record in managing product and or customer lifecycle marketing.
- Proven ability to turn data and insights into marketing strategies and messages
- Multi tasking, self-drive, and strong entrepreneurial skills in maneuvering a data-driven decision within ambiguity.
- Budget management skills with ruthless prioritization to optimize measurement of return on investment
- Ability to write compelling stories and ad copy
- Strong empathy and understanding of how customers will react to stimuli - customer obsessed
- Having strategic thinking skills, analytical mind, and creativity
- High cognitive aptitude and critical thinker
Benefits
- Supportive teammates
- Health insurance benefits
- Self development activities that support careers
- Broaden your knowledge in financial investment