CRM Marketing Automation & Engagement

Key Responsibility:

• Manage end-to-end customer lifecycle campaigns across multiple CRM channels (push, email, in-app, SMS, WhatsApp).
• Design and implement targeted campaigns based on customer data and behavioral insights.
• Monitor and evaluate campaign performance to improve engagement and retention.
• Conduct A/B testing and optimize customer journeys across channels.
• Collaborate with data, marketing, and product teams to align CRM strategy with business goals.

Minimum Qualifications: Job Description:
We are looking for a CRM Analyst with relevant experience in managing customer engagement campaigns using CRM and marketing automation platforms. This role will focus on customer segmentation, personalized communication, and campaign optimization to drive retention and growth.

Job Requirements:

• Bachelor’s degree in a relevant field (Industrial Engineering, Information Systems, Marketing, Business, Computer Science, or similar).
• Proven experience in CRM, customer engagement, or marketing automation.
• Strong analytical and problem-solving skills with ability to generate actionable insights.
• Good communication skills in English and Indonesian.
• Detail-oriented, customer-focused, proactive, and adaptable to a fast-paced environment.
• Experience with CRM/marketing automation tools such as MoEngage, Braze, Salesforce Marketing Cloud, or similar will be a strong advantage.